Naticakes Lexington

The mission of Naticakes is to make life a little sweeter. In honor of Sloane’s niece, our purpose is to generate awareness and funds for the Natalie Wynn Carter Foundation.

In August 2007, our little “Naticakes” stepped into the other side of eternity – leaving her tiny, precious fingerprints on the hearts of all who knew her. Nati’s gift of laughter and love for sweets was the perfect recipe to inspire her aunt Nicole to create a cupcake and yogurt concept that is almost as sweet as this little girl.
Nicole Sloane, founder of Naticakes, invested ten years in campus ministry helping college students with personal growth and spiritual development in the states and Eastern Europe before transitioning into sales and marketing. At a national training conference for Arbonne International, Regional Vice President Nicole Sloane was inspired by President Rita Davenport’s philanthropic recognition of her colleagues and decided that she would create an avenue to generate $1M to the foundation set up to honor her niece. Within a week, Nicole’s entrepreneurial husband, Michael, paired Nicole’s passion with an emerging trend in the restaurant segment and Naticakes was born.
Ten percent of the profits from Naticakes will be given to support the ongoing efforts of the Natalie Wynn Carter Foundation that is committed to improving the lives of children throughout the world. These efforts will serve as an avenue for Nati to continually touch children’s lives in the spirit of "making life a little sweeter".